Research & Centers

Advertising & Public Relations Research

It’s easy to think of journalism as newspapers, advertising as commercials, and public relations as spin. But the depth of study in journalism and mass communication really knows no bounds. Hubbard School faculty members are taking deep dives on numerous topics. They’re answering questions that could change how we view the world and solving problems that affect citizens in their daily lives. Take a look.

Jisu Huh

Professor Jisu Huh aims to close the knowledge gap and empower consumers with the ability to choose what happens to their data. '

Learn more about Computational Advertising

The Silent Eavesdropper: A Deeper Look at Corporate Surveillance and Targeted Advertising. Associate Professor Claire Segijn studies corporate surveillance and consumer responsiveness.

Read her research

Claire Segijn
Erich Sommerfeldt

Research Spotlight: Erich Sommerfeldt

Sommerfeldt dives into the ways our communication tactics have changed, both at home and abroad.

Learn more about his research