Research & Centers

Advertising & Public Relations Research

It’s easy to think of journalism as newspapers, advertising as commercials, and public relations as spin. But the depth of study in journalism and mass communication really knows no bounds. Hubbard School faculty members are taking deep dives on numerous topics. They’re answering questions that could change how we view the world and solving problems that affect citizens in their daily lives. Take a look.

Jisu Huh

Advertising’s positive and negative effects on consumers

Professor Jisu Huh's research is multidisciplinary and constantly evolving to meet the challenges and problems rising from the technological, social, and cultural evolution of the fields. She directs a research team, Minnesota Computational Advertising Lab, bringing together students from the Hubbard School of Journalism and Mass Communication and the University of Minnesota Computer Science department. 

Read more about Professor Huh