It’s easy to think of journalism as newspapers, advertising as commercials, and public relations as spin. But the depth of study in journalism and mass communication really knows no bounds. Hubbard School faculty members are taking deep dives on numerous topics. They’re answering questions that could change how we view the world and solving problems that affect citizens in their daily lives. Take a look.
Research Spotlight: Erich Sommerfeldt
Sommerfeldt dives into the ways our communication tactics have changed, both at home and abroad.
Assistant Professor Alvin Zhou combines his strengths in a dynamic career as a computational social scientist and strategic communicator.
Research Spotlight: Hyejoon Rim
Rim’s latest studies span several dimensions to explore the interconnectedness of business and society.
Corporate Social Responsibility: On the Iron Range and Beyond
Associate Professor Amy O’Connor explores local ties between taconite mining companies and the communities they serve.
How social environments influence people’s behaviors
Associate Professor Adam Saffer’s research uses the latest advances in network science to reveal how social ties affect organizations and individuals.
Research in Strategic Communication Networks
Learn more about Associate Professor Adam Saffer's research on strategic communication networks.
Advertising’s positive and negative effects on consumers
Professor Jisu Huh's research is multidisciplinary and constantly evolving to meet the challenges and problems rising from the technological, social, and cultural evolution of the fields. She directs a research team, Minnesota Computational Advertising Lab, bringing together students from the Hubbard School of Journalism and Mass Communication and the University of Minnesota Computer Science department.