Research & Centers

Advertising & Public Relations Research

What are the implications of the simultaneous usage of multiple media for advertising effectiveness?

Assistant Professor Claire Segijn seeks to advance understanding of how the use of multiple media influences information processing and advertising effectiveness.

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What are the systematic methods for improving the efficiency and effectiveness of advertising targeting based on big data?

 Professor Jisu Huh’s professional career has been devoted to advertising practice, research, education, and service, across the advertising industry and academia. 

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What role does geography play in how people experience corporate social responsibility (CSR)?

“The quest to answer this question began in the summer of 2018 with survey research at the Minnesota State Fair." - Associate Professor Amy O'Connor 

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How does corporate social responsibility (CSR) contribute to society?

Associate Professor Hyejoon Rim researches CSR effects and how corporations can better manage and communicate their CSR initiatives to leverage public engagement. 

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