Professional MA in Strategic Communication

Don’t quit your day job. Accelerate your communications career growth.

Our strategic communications master’s program is designed for communications and marketing professionals who are working full-time. Our faculty and your fellow students understand the needs of your busy life. No waiting or worrying about class availability or impossible schedules. You will complete your communication courses and capstone project in a workable schedule that still leaves time for the rest of your life. This master’s degree in strategic communication is designed to be completed in two calendar years—period.

Interested? Read our Strategic Communication FAQs for more info.

What can you do with a strategic communications degree?
Graduates of the strategic communication master's will develop knowledge, skills and training to be next-generation communications leaders. The foundation of successful organizational communication is strategy – and that’s the core educational focus in this professional master’s program. You should develop your leadership ability, marketability and productivity. It will help you be a leader. We believe the strategic communication curriculum will enhance your ability to identify and develop the best communications strategy, develop creative and original approaches to solving communications problems, and make you better informed about theories that are the basis for effective organizational communication.

Graduates of the master’s in strategic communication program now work in communications positions at a wide variety of organizations – advertising and public relations agencies, trend tracking consulting firms, Fortune 100 corporations, small manufacturing companies, state agencies, school districts, area colleges and universities and many non-profit organizations. The master’s degree in communications itself is not the key to success – but the knowledge gained helps advance the communication careers of many students. Routinely, students in the program say that they can apply what they learn in class the next day at work.

How do students in the strategic communication master's balance work, life and classroom?
Our completion rates above 90 percent suggest that students who commit themselves to our professional master program find this degree extremely manageable. Since communication courses meet on Tuesdays and Thursday evenings, many of our students establish a new weekly routine. Course workload is easily completed on weekends, instructors are flexible and cohorts work like a support group.

Do I need an undergraduate degree in communications to be accepted?
No. Many successful communications professionals have degrees in other disciplines. Each candidate’s qualifications will be evaluated from various perspectives – with undergraduate curriculum just one of many factors.

When should I apply to the master's in strategic communications?
We use a rolling admission process. That means the sooner you apply, the sooner you’ll find out if you’re accepted. We urge you to apply as early as possible. Enrollment is limited to 20 students each semester.

How soon will I find out if I’m accepted?
Once your strategic communication master's degree application is completed and your application fee is received, the process takes about one to two weeks. Candidates will be notified on a rolling basis.

Can I speak with individual faculty members before deciding to apply?
Yes. Program Director Erich Sommerfeldt and Outreach Director Scott Meyer are available to answer questions.

• Erich Sommerfeldt: [email protected]
• Scott Meyer: [email protected]

How do I get an application for admission to the strategic communication master’s?
Professionals working in strategic communication roles within advertising, public relations, marketing, or in a communication capacity for corporations, nonprofits, or government agencies may apply. Applicants with relevant experience or qualifications that suggest strong potential for success will also be considered. Learn more about how to apply.

Do I have to do a master’s thesis?
No. Instead of a master’s thesis, you will do a Capstone Project that will require you to plan, write and present a strategic communication campaign or case study for an organization. The project will enable you to demonstrate mastery of the entire master’s program curriculum – from research and planning, to execution and evaluation. Most importantly, your capstone will demonstrate how you use communication strategy to solve a problem, or capitalize on an opportunity, that the organization faces.

When can I start taking communication courses?
Depending on when you apply, students begin strategic communication courses in September or January.

Do I need to submit GRE scores?
The GRE test will not be required for 2025 applications.

Can previous coursework in public relations, advertising or journalism fulfill requirements for the strategic communications degree?
Generally, this program is highly customized in advanced strategic communication. Students will be expected to take all courses totaling 30 credits in a structured schedule and program.

Can previous coursework for which I've received graduate credits be used to meet the requirements for elective courses?
Yes. And graduate-level courses from other programs may be considered as elective credits, subject to approval by the Academic Director.

Are the strategic communications courses available online?
Yes, most required communication courses will be offered in a synchronous (set time), online format. Some department/external electives may have an in-person or hybrid component. The graduate program can provide accommodations for students who need to complete the program entirely online. Please reach out to [email protected] for more information.

Can I do the strategic communications major part-time?
This full-time strategic comms program has been designed for working professionals, so courses are offered two nights per week (generally Tuesday and Thursday evenings, 5:30 p.m. - 8:00 p.m.) in the fall and spring and one night a week (generally Tuesday or Thursday evenings from 5:30 p.m. - 8:00 p.m.) in the summer in a hybrid format. Students take six credits (or two classes) per semester to complete the strategic communication master’s degree in two years. Students who want to attend on a part-time basis must consult with the program directors at the time of application, but it is not a common scenario.