Graduate

Meet the Faculty

Interim Administrative Director

Scott Meyer

Scott Meyer
Scott Meyer has a broad range of business and institutional management, development, government relations, and communications leadership experience. He has worked with Fortune 500 companies, started and grown his own business, and was chairman of the world’s largest public relations firm. He has extensive international experience having traveled to more than 60 countries and received national recognition for his work in strategic planning. Prior to joining the adjunct faculty at the Hubbard School of Journalism and Mass Communications, he was chief marketing officer for the College of Liberal Arts. Scott is a graduate of the University of Minnesota with a Bachelor of Arts degree in Journalism. He is active in volunteer leadership roles in several non-profit organizations.

 

Faculty

The program's faculty members are a mix of University of Minnesota professors and professionals who work in the Twin Cities agency community and bring real-world client situations and case studies to the classroom.

Emily Carlson

Emily Carlson
Emily Carlson is the manager of media strategy at Bright HealthCare. Previously, she spent 14 on the agency side (Martin Williams, Haworth, Cuneo Advertising), putting her clients' messages in front of their target audiences with the type of precision, efficiency and impact that have become her hallmark. Beneficiaries to her breakthrough media strategies include Syngenta, Federal Premium, Savage, Instinct Pet Food, ReMax as well as the NHL's Minnesota Wild, where her role as Marketing Manager included cultivating continued ticket demand to extend the longest sellout streak in professional sports at the time. A graduate of The University of St. Thomas with a degree in Advertising, Emily enjoys various outdoor pursuits, including, but not limited to, escorting her 7-year-old son Wyatt to a growing list of activities and interests, with her husband, Wayne. The family resides in Savage, Minn. 

 

 

Mark Derks

Mark Derks
Mark Derks is currently CMO at BlueGrace Logistics. Previously, Derks was partner and CMO at Words at Work and spent more than 20 years with C.H. Robinson, where he served as director of global marketing and led marketing strategy, brand management and external communications for North America, South America, Europe, Asia, India and Australia. Throughout his career, he has delivered global branding, content marketing, public relations and social media strategies that produce clear ROI. He deploys a “customer-first” philosophy and knows the cornerstone to any campaign’s success is empathy and passion – a combination of client service and listening to leader’s pain points. He’s serves as treasurer on the board for The Brand Lab, a non-profit organization that dedicates itself to introducing high school and college students from diverse backgrounds to the ever-changing field of marketing. Mark is a graduate of the University of Minnesota Twin Cities with a degree in English Writing, and a past member of the U of MN varsity golf team.

 

Rich McCracken

Rich McCracken
Rich is a twenty-plus-year marketing professional. He recently served as the Director of Account Management at Haberman, a full-service marketing agency in Minneapolis. His practice has spanned from brand building to integrated campaign analytics, with special emphasis in the health and wellness spaces, including national recognition for his success in tobacco control and prevention. His professional passion starts with solving complex business challenges and coaching teams to ensure they have a strong, strategic foundation for any marketing and communications initiative. Rich graduated with a business degree from Miami University (Ohio) and received his MBA from Augsburg University. He hails from Liverpool, England, and continues to be devoted to both Liverpool Football Club and bland food. Rich and his wife (Maggie) are also kept busy with the endless activities of their two daughters.

 

Amy O'Connor

Amy O'Connor
Amy O'Connor is an associate professor at the Hubbard School. Her research asks a series of differentiated questions about the complicated relationship between CSR communication, corporate-nonprofit partnerships, and stakeholder evaluations. Amy's research gives primacy to the constitutive role of communication in CSR and is comprised of three interrelated areas: (1) CSR message content; (2) corporate-nonprofit partnership patterns; and (3) the message effects of CSR communication. Her research has been published in strategic communication and management journals including Management Communication Quarterly and the Conference Board of Directors. She has received a National Science Foundation grant for her work on corporate-nonprofit partnerships. As a teacher, Amy believes the classroom experience should be a collaborative, dynamic learning community where ideas and concepts are respectfully explored and all students are heard and treated with dignity. She encourages students to be energized by the diversity of opinions around them, take intellectual risks, and hone their critical thinking skills.

 

Jeremy Rose

Jeremy Rose
Jeremy Rose has been teaching a section of Comm 5441: Human Communication in Organizations for the Professional Master's program since Cohort 2 and has served as committee member on more than two dozen capstone projects. In addition to teaching Organizational Communication, he also teaches courses in persuasion, family communication, argumentation, and a seminar on credibility. He received his Ph.D. in Communication Studies from the University of Minnesota in 1994, writing a dissertation about the complexities of public performance by nightclub bands. He has had years of experience in the field of trial consulting, advising attorneys on jury decision-making, opening statements, and jury selection interviews. He is the 2019 recipient of the Tim Behme Teaching Award. 

 

 

Adam Saffer

Adam Saffer
Adam Saffer teaches Strategic Communication at the Hubbard School after beginning his career on the faculty of the University of North Carolina, Chapel Hill's Hussman School of Journalism and Media. Saffer's research revolves around a core interest in understanding the ways individuals, groups, and organizations use and are influenced by communication networks. His recent work is particularly focused on revealing how the social ties individuals activate in response to health messages and political events have hidden influences on the reception of messages or perception of events. Saffer has published in journals like New Media & Society, Journal of Communication, Communication Monographs, and Communication Research.

 

 

michelle wood

Michelle Wood
Michelle Wood has taught graduate and undergraduate strategic communication courses at the Hubbard School since 2007. Prior to that, she taught at the University of California at Davis and was a graduate teaching assistant at the University of Wisconsin-Madison. Wood was a public relations counselor for five years with Morgan&Myers communications agency in Iowa and Wisconsin. Wood is a member of the Public Relations Society of America and is Accredited in Public Relations (APR) through PRSA. Her research interests include resistance to influence (inoculation theory), consumer processing of media messages, and ethical considerations of source disclosure. Wood holds a Ph.D. in Mass Communication and M.A. in Journalism and Mass Communication from UW-Madison and a B.A. in Journalism and Mass Communication and German from Iowa State University.