The Hubbard School of Journalism and Mass Communication is a leader in journalism and communication research. Below are a few of the research groups currently held.
Hosted by the Minnesota Journalism Center, the journalism studies research group is concerned with journalism theory, journalism research, and professional education in journalism. The group examines a wide array of theoretical, empirical, and methodological approaches grounded in the study of journalism across temporal and geographical contexts. Contacts: Professors Valerie Belair-Gagnon, Matt Carlson, and Matthew Weber.
Media and Politics Research Group
The Media & Politics Research Group (MPRG) meets regularly over dinner in informal off-campus settings to discuss new and ongoing research projects in political communications research, broadly defined. The group includes faculty and graduate students from a range of disciplines including journalism and mass communication, political science, psychology, and public policy.
Research in Strategic Communication
The research in strategic communication lab group is focused on (quantitative) research methods to study questions in advertising and PR research. The research groups include HSJMC faculty and graduate students. Undergraduate students working on research projects under supervision of the lab Faculty (e.g., UROP, DFRAC) are also welcome. By discussing issues related to methodology, measurement, stimulus, or survey design, the lab members have the opportunity to receive feedback on ongoing projects and to learn from each other's projects. Contact: Professors Hyejoon Rim and Claire Segijn.
Minnesota Computational Advertising Lab (MCAL)
Minnesota Computational Advertising Lab (MCAL) in the Hubbard School of Journalism and Mass Communication is devoted to interdisciplinary computational advertising research examining various advertising phenomena and problems using the computational research approach. Under the direction of Dr. Jisu Huh of HSJMC and Dr. Jaideep Srivastava of Computer Science & Engineering, graduate students from the Hubbard School and the Department of Computer Science and Engineering work in collaboration to advance the theory and practice of advertising. We hold weekly research meetings via Zoom. For more detailed information about MCAL, team members and alumni, publications, and current projects, please visit our website. Contact: Dr. Jisu Huh, Professor and Raymond O. Mithun Chair in Advertising.