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Discover your voice

For those bold enough to uncover truth, bring stories to life, and impact culture, discover your voice here.

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Undergraduate Graduate

Strategic Communication: Advertising and PR

Learn more about the Master's in Strategic Communication

Designed exclusively for working professionals in advertising, public relations, or corporate or nonprofit communications, the Master's in Strategic Communication focuses on the study of communications strategy, planning, and evaluation, as well as persuasion and advertising theory.

Learn about the program

Make Your Mark on the Twin Cities

At the Hubbard School of Journalism and Mass Communication, we’re preparing students for the evolving world of journalism, advertising and public relations while providing hands-on experience in a major media and business market.

Undergraduate Graduate

At a Glance

Full-Time Faculty

31:1

Student-Faculty Ratio

Student-Limit in Lab Classes

90%

Of Classes Taught in Murphy Hall

Alumni Support at the Hubbard School

Connect with friends and the community through mentorship, networking, and support.

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Sommerfeldt: Public Relations builds perpetual learners

In 2023, Erich Sommerfeldt joined the University of Minnesota, where he uses his experience to help early- and mid-career professionals advance their strategic communications careers.

A sign for the Poynter summit on a window to a conference room

Americans remain skeptical of AI in their news diet, MJC/Poynter study finds

The sweeping study shows that there's not yet a high demand for AI-powered tools that some newsrooms are building. It was led by Minnesota Journalism Center director Benjamin Toff in partnership with The Poynter Institute's ethics center, and presented last week at the Summit on AI, Ethics and Journalism in New York.