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Learn more about the Master's in Strategic Communication
Designed exclusively for working professionals in advertising, public relations, or corporate or nonprofit communications, the Master's in Strategic Communication focuses on the study of communications strategy, planning, and evaluation, as well as persuasion and advertising theory.
At a Glance







Sommerfeldt: Public Relations builds perpetual learners
In 2023, Erich Sommerfeldt joined the University of Minnesota, where he uses his experience to help early- and mid-career professionals advance their strategic communications careers.
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Americans remain skeptical of AI in their news diet, MJC/Poynter study finds
The sweeping study shows that there's not yet a high demand for AI-powered tools that some newsrooms are building. It was led by Minnesota Journalism Center director Benjamin Toff in partnership with The Poynter Institute's ethics center, and presented last week at the Summit on AI, Ethics and Journalism in New York.
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