The Strategic Communication: Advertising & Public Relations major prepares students for careers in advertising, public relations, and corporate, non-profit, health, and advocacy communications. Students develop the skills essential for advertising and PR careers, including crafting unique messages and campaigns for products, brands and services while using multiple media platforms.
What You Can Study
Students typically choose either an advertising or public relations focus in their program, but both majors involve significant exposure to theories, practices and issues to prepare for today’s increasingly integrated professional world.
- Account/Media Planning
- Digital Strategy
- Advertising Strategy
- Media Design
- Communication Management
- Portfolio Development
- Campaign Strategy
Your Career Path
The strategic communication major provides students with skills in writing, strategic messaging and teamwork that are transferable to a wide range of careers.
- Account Executive
- Creative Director
- Marketing Communications Manager
- Events Coordinator
- Social Media Manager
- Advertising Copywriter
- Digital Marketing Manager
Hear From Hubbard School Students
Learn about the experiences of Hubbard School Strategic Communications Students at the university and in the community
