Undergraduate

Strategic Communication: Advertising & Public Relations Major

The Strategic Communication: Advertising & Public Relations major prepares students for careers in advertising, public relations, and corporate, non-profit, health, and advocacy communications. Students develop the skills essential for advertising and PR careers, including crafting unique messages and campaigns for products, brands and services while using multiple media platforms. 

What You Can Study

Students typically choose either an advertising or public relations focus in their program, but both majors involve significant exposure to theories, practices and issues to prepare for today’s increasingly integrated professional world.

  • Account/Media Planning
  • Digital Strategy
  • Advertising Strategy
  • Media Design
  • Communication Management
  • Portfolio Development
  • Campaign Strategy

Your Career Path

The strategic communication major provides students with skills in writing, strategic messaging and teamwork that are transferable to a wide range of careers.

  • Account Executive
  • Creative Director
  • Marketing Communications Manager
  • Events Coordinator
  • Social Media Manager
  • Advertising Copywriter
  • Digital Marketing Manager

 

Hear From Hubbard School Students

Learn about the experiences of Hubbard School Strategic Communications Students at the university and in the community

Lauren is the managing director of CLAgency, a student communications agency in CLA
Lauren started the U's chapter of Her Campus.
Samir supplements his major with two minors, a job at the Daily and a role in Ad Club.