Career Paths: Strategic Communication

All liberal arts degrees help CLA students develop their Core Career Competencies, and journalism majors develop specific skills that are applicable to lots of different careers. These skills include strong written and verbal communication skills, research and information-gathering abilities, the ability to assess and present in different media, and comfort with deadline pressures.
Students who take the SuperStrong Interest Inventory receive a three-letter interest code, which identifies their top three areas of interest, work activities, potential skills, and personal values. The interest code "ASE" is often associated with this major, however, the SuperStrong assessment can help you understand how your interests connect to a variety of majors and career options. You can learn more about common employer types and occupations associated with this major below. 

Internship & Job Search Websites

Creative Hotlist
Media Bistro Advertising jobs
Media Line

Student Groups

National Student Advertising Competition

Professional Organizations

PRSA - Minnesota Chapter

Alumni Career Examples

Below is a small sampling of what alumni with this major have pursued, organized by the most common career fields they go into (although keep in mind that there are alumni in all eight of the career fields). You can also utilize the LinkedIn's Alumni Tool and the Maroon and Gold Network to further explore alumni career pathways and connect directly with professionals.
Click on the plus sign (+) to expand each box below for opportunities pursued by alumni in this major! 
Note: *Asterisks denote that further education and/or training is often required

Communications & Media

 - Account Planning Intern, Fallon
- Media Intern, Colle + McVoy
- Social Media Manager, The Black Sheep Media Company
- Marketing & Events Intern, Minneapolis St. Paul Magazine
- Public Relations Intern, Fetch Public Relations
- Summer Intern, Fast Horse
- Consumer Brand Public Relations Intern, Kohl’s

- Assistant Account Executive, Geometry Global
- Assistant Research Executive, Millward Brown
- Media Strategist, OLSON
- Marketing and Strategy Coordinator, Fusion Hill

- Account Manager, Nina Hale
- Director of Analytics, Havas Worldwide
- VP, Associate Media Director, Cramer-Krasselt
- Communications Specialist, Medtronic
- VP, Strategy and Media, space150
- Associate Creative Director, BBDO Minneapolis
- Account Director, Yahoo
- Broadcast Supervisor, Haworth Marketing & Media
- Insight Director, Colle + McVoy
- Communications Director, Fallon

Graduate Programs
- Professional MA in Strategic Communication, University of Minnesota


- Business Analyst Intern, Target
- Sales and Management Intern, Enterprise Holdings
- Sales Intern, Clockwork
- Operations Intern, National American Hockey League
- Campus Marketing Intern, Great Lakes Coca Cola Distribution
- Marketing Intern, North Pole Engineering
- Marketing Intern, Kelvin Techstyles
- Corporate Communications Intern, Hormel Foods
- Marketing Intern, Holiday Station Stores
- Marketing Intern, Anagram International
- Marketing Intern, Royal Credit Union
- Communications Intern, Wells Fargo
- Community Relations Intern, Buffalo Wild Wings

- Marketing Coordinator, Capella University
- Sales & Marketing Assistant, Titan Worldwide
- Sales And Marketing Specialist, Clockwork
- Project Coordinator, Story Stick Marketing
- Events Team Member, iHeartMedia

- Digital Marketing Consultant, Children’s Hospitals of Minnesota
- Retail Procurement Analyst, Target
- Interactive Producer, Apple
- Compliance Consultant, U.S. Bank

Graduate Programs
- MBA, University of Minnesota


- Peer Advisor, CLA Student Services, University of Minnesota
- Communications & Engagement Intern, Housing & Residential Life

- Student Services Specialist, University of Minnesota
- Admissions Counselor, University of Minnesota

- Assistant Director, Career Services, University of Minnesota*
- Research & Instruction Librarian, University of St. Thomas*
- Director of Communications, White Bear Lake Area Schools
- Academic Advisor, University of Minnesota*

Graduate Programs
- M.Ed. in Multicultural Teaching & Learning, University of Minnesota
- M.Ed. in Student Development Administration, Seattle University
- MLIS (Library Information Science), College of St. Catherine


- Marketing Intern, First Avenue & the 7th St. Entry
- Gallery Guard, Weisman Art Museum
- Museum Experience Coordinator Intern, Minnesota Children’s Museum
- Video Marketing Intern, Denamico
- Event Planning Intern, Savvy Event Studio
- Communications Intern, Edina Historical Society
- Marketing Intern, Skyway Theatre

- Stylist, Stitch Fix
- Creative Lead, Public Works™

Graduate Programs
- MFA, University of Minnesota

Nonprofit & Advocacy

- Event Coordinator Intern, Special Olympics Minnesota
- Marketing and Communications Intern, YMCA of the Greater Twin Cities
- Public Relations Intern, Girl Scouts of Minnesota
- Communications Intern, City of Edina
- Project Intern, Modern Foundation
- Youth Program and Communications Intern, Cookie Cart Minneapolis
- Development Intern, Girls on the Run-Twin Cities
- Public Relations Intern, Special Olympics Minnesota
- Communications Intern, Pollen Midwest
- Development Intern, American Craft Council

- Diversity and Outreach Specialist, Minnesota Judicial Branch
- Social Media and Youth Engagement Coordinator at Minnesota Peace Project
- Policy, Research, and Outreach Assistant, Education Minnesota
- Communications Associate, Alliance for a Better Minnesota

- Outreach Manager, Metropolitan Council of the Twin Cities

Graduate Programs
- Master of Public Affairs, Humphrey School of Public Affairs

Government & Law

- Strategic Communications Intern, Minnesota Population Center
- Legislative Intern, North Dakota Legislative Council
- IT Communications Intern, Hennepin County
- Intern, US Department of State
- Public Relations Intern, City of Saint Paul
- Campaign Intern, Chris Coleman for Minnesota Governor
- Editing Intern, U.S. Department of Veteran’s Affairs

- Law Clerk, Friedman Iverson
- Judicial Law Clerk, Minnesota Judicial Branch
- Associate Attorney, Briggs and Morgan, P.A.*
- Assistant County Attorney, Hennepin County*
- Paralegal, Brownson & Ballou, PLLP
- Administrative Assistant, Texas Watch
- Policy Analyst, Minnesota Department of Human Services*

- Communications Director, MN Department of Agriculture
- Communications Director, Texas Democratic Party
- Head of Public Affairs, British Consulate
- Senior Communications Advisor, Betsy Hodges for Minneapolis Mayor
- Marketing & PR Manager, City of St. Paul
- Media Relations Manager, State of Minnesota
- Communications Director, Hennepin County
- Communications Planner, Minnesota Department of Human Services

Graduate Programs
- JD, University of Minnesota
- JD, Harvard Law School
- MPP, University of Minnesota
- Master of Public Affairs, Humphrey School of Public Affairs


- Web Developer, The Wall Street Journal
- Web Operations Intern, Medica

- COO, Clockwork
- Information Technology Specialist, Minnesota House of Representatives
- Senior User Experience Designer, Matchpoint NY
- Software Architect of New Product Development, TIES

Healthcare & Science

- Corporate Event Specialist Intern, Blue Cross and Blue Shield

- Community Health Specialist, PeaceCorps International
- Content Coordinator - Marketing and Communications, HealthPartners

- Health Content Developer, Medicom Health Interactive
- Health Promotion Specialist, Boynton Health
- Social Responsibility Director, UnitedHealth Group
- Health Educator, MN Department of Health
- Director, Media Advocacy, American Cancer Society

Graduate Programs
- MA, Health Communication, University of Minnesota