It’s easy to think of journalism as newspapers, advertising as commercials, and public relations as spin. But the depth of study in journalism and mass communication really knows no bounds. Hubbard School faculty members are taking deep dives on numerous topics. They’re answering questions that could change how we view the world and solving problems that affect citizens in their daily lives. Take a look.

Danielle Brown Leads LIFT Project
Assistant Professor Danielle Brown leads the LIFT project, which seeks to mitigate the harm of dishonest, misinformed, and incomplete narratives amplified by the news media by circumventing systems through trusted messengers in Black communities. This solutions-based project currently centers on the perspectives, experiences, and dynamics of Black communities. A public report of the findings from research in the Minneapolis/St. Paul area will be released in April 2023.

When Is the “Racist” Designation Truly Applicable?
Read more about Danielle Kilgo's study When Is the “Racist” Designation Truly Applicable? News Media’s Contribution to the Debatability of Racism.

Media coverage of terrorism, mass shootings, gun violence, and public crises
Ruth DeFoster studies the way that mass media exert tremendous power on public discourse and popular culture.

How are media organizations changing the way they think about media subscriptions?
Researchers at the Hubbard School, with the help of News Media Alliance and the Star Tribune, have examined consumer behavior when subscribing to news and video streaming services online and released the study results in a November 2019 report.