Quick Facts — Professional MA in Strategic Communication
- Format: Fully online, 2 evenings a week
- Length: Two years (cohort-based)
- Focus Areas: Leadership, ethics, research, strategy
- Ideal For: Mid-career communication professionals
- Completion Rate: 90%+
- Location: Online with opportunities for activities at the Twin Cities campus
- Outcome: Master’s degree from the Hubbard School of Journalism and Mass Communication
What can you do with a Master’s in Strategic Communication?
Strategic Communication graduates can pursue many roles in many fields. Potential jobs include communication directors, PR strategists, corporate communication managers, content strategists, and consultants in a variety of industries. The UMN Professional MA in Strategic Communication helps teach leadership and the importance of strategy as the foundation for effective organizational communication.
How do students balance work, life, and the MA in Strategic Communication?
The Professional MA in Strategic Communication is built for working professionals. Classes meet Tuesday and Thursday evenings and are fully online. Students can determine a schedule to complete their work that works best for them. Whether that be working on assignments on the weekends or finishing them during the week. UMN's cohort model and flexible instructors help students maintain a balance between school and their personal life.
Do I need a communication degree to apply?
No. Applicants from all academic backgrounds are welcome. Admissions decisions consider professional experience, writing ability, and academic readiness—not just undergraduate major.
When should I apply to the Strategic Communication master’s program?
With our rolling admissions process, you’ll receive your decision shortly after applying. We recommend submitting your graduate degree application as early as possible since enrollment is capped at 22 students per semester.
How long does it take to receive an admission decision?
After you’ve completed your Master's in Strategic Communications application and submitted the application fee, it typically takes one to two weeks to receive a decision. Notifications are sent out on a rolling basis.
Can I speak with faculty before applying?
Yes, both Program Director Erich Sommerfeldt and Outreach Director Scott Meyer are available to address any questions you may have about the graduate program in strategic communication. (Erich: [email protected], Scott: [email protected])
How can I apply to the strategic communication master's degree?
Individuals currently working in strategic communication roles, such as advertising, public relations, or marketing, or those in communication positions within corporations, nonprofits, or government organizations, are encouraged to apply. Candidates with relevant experience or qualifications that demonstrate strong potential will also be considered. Learn more about our application requirements.
Is a master’s thesis required for the professional degree?
No, a master’s thesis is not required. Instead, you will complete a Capstone Project where you’ll design, write, and present a strategic communication campaign or case study for an organization. This project allows you to showcase your mastery of the program's curriculum, including research, planning, execution, and evaluation, while demonstrating how communication strategy can address challenges or opportunities faced by the organization.
When do Strategic Communication classes start?
Students can start their strategic communication courses in either September or January, depending on their application timing.
Are GRE scores required for admission?
GRE scores are not required for applications submitted for the 2026 admission cycle.
Can prior coursework in public relations, advertising, or journalism count toward the master's degree in strategic communication?
This graduate program is specifically designed to provide advanced education in strategic communication. Students are required to complete all 30 credits of communication courses within the program's structured curriculum.
Is the MA in Strategic Communication offered online?
Yes, most required strategic communications major courses are offered in a synchronous online format at scheduled times. Some electives, however, may include in-person or hybrid options. The master's degree in strategic communication can accommodate students needing to complete their degree fully online. For more details, contact [email protected].
Is it possible to complete the Master's in Strategic Communications part-time?
The professional degree is designed as a full-time degree for working professionals, with classes typically held on Tuesday and Thursday evenings (5:30 p.m. - 8:00 p.m.) during the fall and spring, and one evening per week in the summer. Students take six credits per semester, completing the graduate program in two years. While part-time enrollment is rare, students interested in this option should consult with the program directors during the application process.