As a part of the advertising, entertainment, or beauty industries, Yayoua hopes to push for diversity and inclusion.
Why did you decide to pursue strategic communication and graphic design? What interests you about each major?
I decided to pursue strategic communication, specifically in advertising, because of The BrandLab. They gave me a glimpse of the marketing and advertising industry here in the Twin Cities and it jumpstarted my interest in the power of advertising. I think that art direction and learning how to communicate strategically are all really important skills to have. This major has allowed me to network with like-minded peers, learn from great professors, and really dive into communications work.
The graphic design major allowed me to practice my technical skills in design and create an eye for good composition, typography, and visual appeal.
Why did you decide to double major? How will they complement each other?
I decided to double major in strategic communication and graphic design because I really do believe they go hand in hand. I love being able to think of concepts, know-how they strategically can impact or move an audience, and be able to create it on my own with the technical skills. I believe that good-looking visuals need to be paired with a purpose. Strat Comm helps me find strategic purposes, while graphic design helps me create the vision.
What is your dream job?
My dream job is to be a creative director in the advertising, beauty, or entertainment industries. I want to push for more diversity, inclusion, and representation in these fields. Visual media has a tremendous impact in unconsciously constructing the identities of the youth. It can fulfill emotional needs and create connections.
What has been your favorite part of your experience at the Hubbard School?
Learning alongside creative, strategic minds!
What advice do you have for future Hubbard School students?
Network and have fun!
What course or professor would you recommend for other students in your major?
Mark Jenson. His advocacy for students to succeed in advertising is both inspiring and empowering. He puts the future success of our careers at the forefront of his courses and I’m super thankful for the care he puts into his work!
What do you wish you’d known before you started down your career path?
It’s all in the network and relationships you build. Be kind, stay curious, and put care into your craft.