Strat Comm Blog

Explore the importance of scenario planning in strategic communication and learn practical techniques for preparing for uncertainty.

Learn how strategic communication adapts to search, discovery, and recommendation systems in an AI-powered world.

As users increasingly consume information through AI summaries and zero-click experiences, explore how communicators craft content around these trends.

Discover how strategic messaging is more effective when it moves beyond demographics to understand audience psychographics, mindsets, and motivations.

Michael Tankenoff, an alum of the Master's in Strategic Communication program and Executive Director of Loaves & Fishes MN, shows how communication influences real-world change.

Values-to-voice alignment ensures an organization’s messaging reflects its real culture and values, strengthening trust, credibility, and consistency.

Strategic communicators remain less vulnerable to AI and outsourcing because their work depends on human judgment, strategy, ethics, and context.

Strategic communication is becoming a core business discipline as it aligns messaging with organizational goals, builds trust, and manages reputation.

"Strategic" communication experience is using purposeful, research-driven messaging to achieve organizational goals rather than just producing content.

Learn how to present to executives with confidence. Discover strategies for structuring pitches, designing slides, and delivering persuasive proposals.