Jisu Huh selected by Meta for their 2022 People’s Expectations and Experiences with Digital Privacy Grant program

To help Meta help us better understand people’s expectations and further embed privacy throughout the platform.

Hubbard School Professor and Raymond O. Mithun Chair in Advertising Jisu Huh, along with Wonsun Shin of the University of Melbourne (Ph.D. '10), was selected by Meta for its 2022 People’s Expectations and Experiences with Digital Privacy Grant program. The program hopes to support academics in the social sciences and technical disciplines whose work will help Meta understand how to build privacy-centric products, inform robust data policies, and advance internal privacy programs and practices.

The request for proposal attracted 136 proposals from 112 universities and institutions around the world and Huh and Shin were one of just five teams to be chosen for their project, "Privacy and trust equilibrium of personalized social media ad acceptance."

Read more about the program. 

Jisu Huh