Two New Faces Join the Hubbard School

The Hubbard School is pleased to welcome two new full-time faculty members to the team for Fall 2021.

Rich McCracken

Rich McCracken joins the School as a lecturer in strategic communication. McCracken is a 20-plus-year marketing professional and recently served as the Director of Account Management at Haberman, a full-service marketing agency in Minneapolis. His practice has spanned from brand building to integrated campaign analytics, with special emphasis in the health and wellness spaces, including national recognition for his success in tobacco control and prevention. His professional passion starts with solving complex business challenges and coaching teams to ensure they have a strong, strategic foundation for any marketing and communications initiative. McCracken graduated with a business degree from Miami University (Ohio) and received his MBA from Augsburg University. He hails from Liverpool, England, and continues to be devoted to both Liverpool Football Club and bland food. “I’m thrilled to get back to the classroom and provide students with real-world tools and inspiration as they embark on their career journey,” McCracken said. “I’m honored to join this uber-talented group and look forward to helping students leverage their curiosity, shape their critical thinking, and spark their confidence to make a positive difference in the world.”

Craig Flournoy

Craig Flournoy joins the School as a Cowles Fellow and lecturer in journalism. His journalism career bridged Louisiana and Texas, where he was an investigative reporter at the Dallas Morning News for 22 years. His journalism was honored with more than 50 state and national awards, including the 1986 Pulitzer Prize for National Reporting for “Separate and Unequal,” a series documenting pervasive segregation and starkly unequal conditions in the nation’s vast system of federally subsidized housing. In 2000, he left the newsroom for the classroom, earning a doctorate in Media and Public Affairs from Louisiana State University. An award-winning journalism professor at Southern Methodist University from 2002 to 2014, Flournoy taught at SMU’s Dallas campus, as well as in London, before taking a position as a journalism professor at the University of Cincinnati from 2014 to 2021. His research interests include exploring disparities in white and black press coverage of the Civil Rights Movement. He looks forward to joining the Hubbard School to help students produce journalism that makes a difference.